Somewhere between a certain “All-comfort-all-practical-wash and wear” American style and the traditional “Il faut souffrir pour être belle” (You have to suffer to be beautiful) French saying, there is a way…
Take the best from each culture, forget the clichés : yes, comfort can be elegant.
It is our motto at “Simplement Chic”.

"Americans have grown too accustomed to being comfortable. I find a different kind of comfort when I know I look good." - Tom Ford